Natura is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Natura has joined Leaping Bunny and PETA cruelty free certification programmes; therefore, in 2022, Natura should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

Natura Brand Analysis

Is Natura affiliated with a parent or manufacturing company that tests on animals?

Natura is currently owned by Natura & Co. Please note that not all Natura & Co owned brands are certified cruelty free.

Has Natura ever dropped out of a cruelty free certification programme?

To our knowledge, Natura has never dropped out of a cruelty free certification programme.

Is testing cosmetics on animals permitted or prohibited in the country where Natura has its headquarters?

Natura has its headquarters in Brazil. Animal testing is permitted in Brazil; however, it is not mandatory. A complete list of animal testing regulations by country is available here.

Is testing cosmetics on animals permitted or prohibited in the country where Natura products are manufactured?

We are unable to confirm where Natura manufactures its products. A complete list of animal testing regulations by country is available here.

Is Natura sold in countries, including but not limited to mainland China, where animal testing is legally required?

PETA and Leaping Bunny verified that Natura products are not sold in countries, including but not limited to mainland China, where animal testing is legally required.

Does Natura hold any vegan or vegetarian certifications? Could Natura products be considered rightfully vegan?

Natura does not hold any vegan or vegetarian certifications; therefore, none of the products could be considered rightfully vegan.

Natura animal testing statement

No public statements.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, Natura cruelty free status is verified by Leaping Bunny and PETA; therefore, Natura should be regarded as cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.