MOA Magic Organic Apothecary is cruelty free but not 100% vegan

MOA Magic Organic Apothecary pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst MOA recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. MOA is cruelty free and stands against animal testing. Furthermore, MOA does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

MOA formulas are cruelty free, do not use petrochemicals (mineral oil), parabens, SLS, phthalates, fillers or artificial fragrance and our newer products are entirely plant based and suitable for vegans.


MOA is a British entry-level skin and body care brand.

Parent company

MOA is an independent company.


Currently MOA is not certified by any major animal rights organisation.

Vegan status

Not all MOA products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find MOA products at Amazon UK and brand’s official website.

If you like MOA, you may also like to check Made by Coopers

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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