Maybelline is NOT cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Maybelline has not joined any known cruelty free certification programmes; therefore, in 2022, Maybelline should not be regarded as cruelty free. Furthermore, PETA added Maybelline to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Maybelline is not cruelty free.
Our standard:
Cruelty Free Certification = Cruelty Free Brand
Cruelty Free UK
About Maybelline
- Headquarters: United States
- Parent company: privately held
- Products: makeup
- Website: maybelline.com
Our standard:
Cruelty Free Claim ≠ Cruelty Free Brand
Cruelty Free UK
Conclusion
In 2022, PETA verified that Maybelline does test on animals; therefore, Maybelline should not be considered cruelty free.