Max Factor is NOT cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Max Factor has not joined any known cruelty free certification programmes; therefore, in 2022, Max Factor should not be regarded as cruelty free. Furthermore, PETA added Max Factor to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Max Factor is not cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Max Factor
  • Headquarters: United States
  • Parent company: privately held
  • Products: makeup, nail care
  • Website:

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, PETA verified that Max Factor does test on animals; therefore, Max Factor should not be considered cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.