Matrix is NOT cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Matrix has not joined any known cruelty free certification programmes; therefore, in 2022, Matrix should not be regarded as cruelty free. Furthermore, PETA added Matrix to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Matrix is not cruelty free.
Our standard:
Cruelty Free Certification = Cruelty Free Brand
Cruelty Free UK
About Matrix
- Headquarters: United States
- Parent company: privately held
- Products: hair care
- Website: matrix.com
Our standard:
Cruelty Free Claim ≠ Cruelty Free Brand
Cruelty Free UK
Conclusion
In 2022, PETA verified that Matrix does test on animals; therefore, Matrix should not be considered cruelty free.
