Mama Mio is cruelty free but not 100% vegan

Mama Mio pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Mama Mio recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Mama Mio is cruelty free and stands against animal testing. Furthermore, Mama Mio does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are Mio and Mama Mio tested on animals?

A: Mio Skincare and Mama Mio do not believe in animal testing and are cruelty free. We have never tested on animals and never will. Many countries have already banned this practice and we support the increasing number of countries that are making this change possible.


Mama Mio is a British/American mid-range body care brand.

Parent company

The Hut Group owns and operates Mama Mio. Mama Mio shares the umbrella company with ESPA, Eyeko and Illamasqua.


  • PETA awarded Mama Mio with the Beauty Without Bunnies certification

Vegan status

Not all Mama Mio products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are Mio and Mama Mio products vegan?

A: There are a few of our products that you should watch out for if you prefer to avoid animal-derived ingredients. Mama Mio Nipple Balm contains a medical grade Lanolin and Mama Mio Superstar in a Jar contains beeswax. All other ingredients we use in Mio Skincare and Mama Mio products are obtained from plant-derived sources.

Stockists in the UK

You can find Mama Mio products at Amazon UK and brand’s official website.

If you like Mama Mio, you may also like to check Hatch Mama

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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