Loving Culture is cruelty free and 100% vegan

Loving Culture pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Loving Culture recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Loving Culture is cruelty free and stands against animal testing. Furthermore, Loving Culture does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on Animals? 

A: No, we are 100% Leaping Bunny certified, 100% Vegan, Gluten-free and we would never test on our furry or non furry friends.



Loving Culture is an American mid-range hair care brand.

Parent company

Loving Culture is an independent company.


  • Cruelty Free International awarded Loving Culture with the Leaping Bunny certification

Vegan status

All Loving Culture products are suitable for vegans.

Stockists in the UK

You can find Loving Culture products at select retailers and brand’s official website.

If you like Loving Culture, you may also like to check Pattern Beauty

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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