Lottie London is cruelty free but not 100% vegan

Lottie London pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Lottie London recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Lottie London is cruelty free and stands against animal testing. Furthermore, Lottie London does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: We can confirm that we have a strict policy against animal testing and we’re pleased to say that we are a PETA accredited cruelty-free brand (and can be found on their list of cruelty-free companies). We do not sell our products in China and no animal testing is performed on our products/ingredients on our behalf.



Lottie London is a British entry-level makeup brand.

Parent company

Lottie London is an independent company.


  • PETA awarded Lottie London with the Beauty Without Bunnies certification

Vegan status

Not all Lottie London products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Lottie London products at Amazon UK and brand’s official website.

If you like Lottie London, you may also like to check Jordana

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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