Living Proof is cruelty free but not 100% vegan
Living Proof does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Living Proof is proudly cruelty free and firmly stands against animal testing.
Cruelty free statement
CRUELTY-FREE, SILICONE-FREE, PARABEN-FREElivingproof.co.uk
Living Proof is an American mid-range hair care brand.
Unilever completed the acquisition of Living Proof in 2016. Unilever is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Living Poof remains cruelty free.
PETA awarded Living Proof with the Beauty Without Bunnies certification.
Not all Living Proof products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
Stockists in the UK
You can find Living Proof products at Amazon UK.
If you like Living Proof, you may also like to check IGK Hair or browse over 500 cruelty free beauty brands
If you ever spot that this brand or any other brand is not faithful and the company does test on animals, let others to test on its behalf or the products are sold in mainland China, please contact us and we will make sure that the correct information is available to all readers.