Living Proof is cruelty free but not 100% vegan

Living Proof pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Living Proof recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Living Proof is cruelty free and stands against animal testing. Furthermore, Living Proof does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement



Living Proof is an American mid-range hair care brand.

Parent company

Unilever completed the acquisition of Living Proof in 2016. Unilever is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Living Poof remains cruelty free.


  • PETA awarded Living Proof with the Beauty Without Bunnies certification

Vegan status

Not all Living Proof products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Living Proof products at Amazon UK and brand’s official website.

If you like Living Proof, you may also like to check IGK Hair

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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