Kylie Cosmetics is cruelty free but not 100% vegan

Kylie Cosmetics pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Kylie Cosmetics recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Kylie Cosmetics is cruelty free and stands against animal testing. Furthermore, Kylie Cosmetics does not export its products to mainland China and/or other countries, where animal testing is required by law.


Kylie Cosmetics is an American mid-range makeup brand.

Parent company

Seed Beauty owns and operates Kylie Cosmetics since 2015. Kylie Cosmetics shares the umbrella company with ColourPop, KKW Beauty, Fourth Ray Beauty, Sol Body and Tati Beauty.

Coty completed the acquisition of Kylie Cosmetics in 2019. Coty is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite the acquisition, Kylie Cosmetics remains cruelty free.


Currently Kylie Cosmetics is not certified by any major animal rights organisation.

Vegan status

Not all Kylie Cosmetics products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Kylie Cosmetics products at select retailers and brand’s official website.

If you like Kylie Cosmetics, you may also like to check Kjaer Weis

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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