KKW Beauty is cruelty free but not 100% vegan

KKW Beauty pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst KKW Beauty recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. KKW Beauty is cruelty free and stands against animal testing. Furthermore, KKW Beauty does not export its products to mainland China and/or other countries, where animal testing is required by law.


KKW Beauty is an American mid-range makeup brand.

Parent company

Seed Beauty owns and operates KKW Beauty since 2017. KKW Beauty shares the umbrella company with ColourPop, Kylie Cosmetics, Fourth Ray Beauty, Sol Body and Tati Beauty.


Currently KKW Beauty is not certified by any major animal rights organisation.

Vegan status

Not all KKW Beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find KKW Beauty products at select retailers and brand’s official website.

If you like KKW Beauty, you may also like to check Fenty Beauty

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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