Kenra is cruelty free but not 100% vegan

Kenra pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Kenra recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Kenra is cruelty free and stands against animal testing. Furthermore, Kenra does not export its products to mainland China and/or other countries, where animal testing is required by law.


Kenra is an American mid-range hair care brand.

Parent company

TSG Consumer Partners is behind Kenra. TSG is not 100% cruelty free, some of the brands in their portfolio do test their products on animals and export to countries with mandatory animal testing. Kenra shares the umbrella company with Huda Beauty, Hempz, Zoeva and a few other brands.


  • PETA awarded Kenra with the Beauty Without Bunnies certification

Vegan status

Not all Kenra products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Kenra products at Amazon UK and brand’s official website.

If you like Kenra, you may also like to check Boucleme

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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