Juvia’s Place is cruelty free but not 100% vegan

Juvia’s Place pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Juvia’s Place recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. Juvia’s Place is cruelty free and stands against animal cruelty. Furthermore, Juvia’s Place does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are you cruelty free?

A: Yes we are. No animals were harmed and No animal testing on any Juvia’s product.



Juvia’s Place is an American entry-level makeup brand.

Parent company

Juvia’s Place is an independent company.


Currently Juvia’s Place is not certified by any major animal rights organisation.

Vegan status

Not all Juvia’s Place products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are you vegan?

A: Most of our products are vegan, All brushes are strictly cruelty free and vegan. Eye shadow palettes are cruelty free and vegan. The Old Saharan Palette formula had “Carmine” in the red shades. However , we recently extracted “Carmine” from the red shades.


Stockists in the UK

You can find Juvia’s Place products at Amazon UK and brand’s official website.

If you like Juvia’s Place, you may also like to check Sleek MakeUP

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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