Jordana Cosmetics is cruelty free but not 100% vegan

Jordana Cosmetics pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Jordana Cosmetics recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Jordana Cosmetics is cruelty free and stands against animal testing. Furthermore, Jordana Cosmetics does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does your company test on animals?

A: Jordana Cosmetics is a cruelty-free brand. We do not test our products on animals, nor do we allow others to test on our behalf. Our brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.


Jordana Cosmetics is an American entry-level makeup brand.

Parent company

Gryphon Investors completed the acquisition of Jordana Cosmetics in 2018. Despite the acquisition, Jordana Cosmetics remains against animal testing. Jordana Cosmetics shares the umbrella company with Milani Cosmetics.


  • PETA awarded Jordana Cosmetics with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Jordana Cosmetics with the Leaping Bunny certification

Vegan status

Not all Jordana Cosmetics products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Jordana Cosmetics products at Amazon UK and brand’s official website.

If you like Jordana Cosmetics, you may also like to check Gosh

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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