IT Cosmetics is cruelty free but not 100% vegan

IT Cosmetics pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst IT Cosmetics recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. IT Cosmetics is cruelty free and stands against animal testing. Furthermore, IT Cosmetics does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does IT Cosmetics™ Test on Animals?

A: IT Cosmetics™ is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as it is to so many of you! IT Cosmetics™ has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that.


IT Cosmetics is an American mid-range skin care and makeup brand.

Parent company

TSG Consumer Partners is behind IT Cosmetics. TSG is not 100% cruelty free, some of the brands in their portfolio do test their products on animals and export to countries with mandatory animal testing. IT Cosmetics shares the umbrella company with e.l.f. Cosmetics, Zoeva, Alterna and a few other brands.


  • PETA awarded IT Cosmetics with the Beauty Without Bunnies certification

Vegan status

Not all IT Cosmetics products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find IT Cosmetics products at Amazon UK and brand’s official website.

If you like IT Cosmetics, you may also like to check KIKO Milano

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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