H&M Beauty is certified cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. H&M has joined PETA cruelty free certification programme; therefore, in 2022, H&M should be rightfully considered cruelty free.
Our standard:
Cruelty Free Certification = Cruelty Free Brand
Cruelty Free UK
About H&M
- Headquarters: Sweden
- Parent company: privately held
- Products: skincare, bath & body care, makeup
Our standard:
Cruelty Free Claim ≠ Cruelty Free Brand
Cruelty Free UK
Conclusion
In 2022, H&M cruelty free status is verified by PETA; therefore, H&M should be regarded as cruelty free.