H&M Beauty is cruelty free but not 100% vegan
H&M Beauty pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst H&M Beauty recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. H&M Beauty is cruelty free and stands against animal testing. Furthermore, H&M Beauty does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
We don’t perform animal tests on any of our beauty products, and we have strict requirements and long-term goals in place for materials of animal origin, such as wool, leather or down.hm.com
H&M Beauty is a Swedish entry-level makeup, skin, body and nail care range.
H&M is owned and operated by H&M Group.
- PETA awarded H&M Beauty with the Beauty Without Bunnies certification
- H&M is part of the Humane Society International Be Cruelty Free program
- H&M is part of the Fur Free Retailer program
Not all H&M Beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
Stockists in the UK
You can find H&M Beauty products at H&M stores.
- All-day Liquid Foundation