HEMA is cruelty free but not 100% vegan

HEMA pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst HEMA recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. HEMA is cruelty free and stands against animal testing. Furthermore, HEMA does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Animal testing is prohibited in the E.U. for cosmetic products. HEMA and its suppliers do not conduct animal testing.



HEMA is an entry-level home decor, makeup, skin and body care brand from Holland.

Parent company

HEMA is an independent company.


Currently HEMA is not certified by any major animal rights organisation.

Vegan status

Not all HEMA products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Some products may contain animal derived ingredients. These ingredients are used in some of our products, as there are no synthetic alternatives available yet. 


Stockists in the UK

You can find HEMA beauty products at HEMA stores.

If you like HEMA, you may also like to check H&M beauty

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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