Giovanni is cruelty free but not 100% vegan

Giovanni pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Giovanni recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Giovanni is cruelty free and stands against animal testing. Furthermore, Giovanni does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: We have never tested our products on animals.


Giovanni is an American entry-lever hair care brand.

Parent company

Giovanni is an independent company.


  • PETA awarded Giovanni with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Giovanni with the Leaping Bunny certification

Vegan status

Not all Giovanni products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegan?

A: All our products are vegan except our Magnetic shampoo, conditioner, power treatment, styling gel and styling wax which contains lactoferrin, and our Hot Chocolate Sugar Scrub which contains honey.

Stockists in the UK

You can find Giovanni products at Amazon UK and brand’s official website.

If you like Giovanni, you may also like to check JĀSÖN

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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