4711 is NOT certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. 4711 has not joined any known cruelty free certification programmes; therefore, in 2022, 4711 should not be regarded as cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

4711 Brand Analysis

Is 4711 affiliated with a parent or manufacturing company that tests on animals?

To our knowledge, 4711 is not, at present, affiliated with a parent or manufacturing company that tests on animals. 4711 is currently owned by Maurer & Wirtz. However, 4711 was previously owned by Wella and Procter & Gamble. Both companies are not cruelty free. PETA verified that multiple brands in their portfolios test on animals.

Has 4711 ever dropped out of a cruelty free certification programme?

To our knowledge, 4711 has never dropped out of a cruelty free certification programme.

Is testing cosmetics on animals permitted or prohibited in the country where 4711 has its headquarters?

4711 has its headquarters in Germany. Animal testing is prohibited in Germany. A complete list of animal testing regulations by country is available here.

Is testing cosmetics on animals permitted or prohibited in the country where 4711 products are manufactured?

4711 manufactures its products in Germany. Animal testing is prohibited in Germany. A complete list of animal testing regulations by country is available here.

Is 4711 sold in countries, including but not limited to mainland China, where animal testing is legally required?

We are unable to confirm whether 4711 products are sold in countries, including but not limited to mainland China, where animal testing is legally required.

Does 4711 hold any vegan or vegetarian certifications? Could 4711 products be considered rightfully vegan?

4711 does not hold any vegan or vegetarian certifications; therefore, none of the products could be considered rightfully vegan.

4711 animal testing statement

“The German cosmetics industry has voluntarily refrained from animal testing for finished cosmetic products since 1989. As a manufacturer of cosmetic products, Mäurer & Wirtz has always complied with the statutory provisions applicable at the relevant time with regard to carrying out animal experiments. At no time have we carried out animal testing for the cosmetic products we manufacture and sell.” – the quote is taken from the official website.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, 4711 cruelty free status remains unverified; therefore, 4711 should not be considered cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.