Flora and Curl is cruelty free but not 100% vegan

Flora and Curl pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Flora and Curl recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Flora and Curl is cruelty free and stands against animal testing. Furthermore, Flora and Curl does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products cruelty-free?

A: Yes, our products are all cruelty-free! Flora loves Fauna. We prefer to test our products on real curly haired women.



Flora and Curl is a British mid-range hair care brand.

Parent company

Flora and Curl is an independent company.


Currently Flora and Curl is not certified by any major animal rights organisation.

Vegan status

Not all Flora and Curl products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegan?

A: We’ve tried our best to make most of our products vegan friendly. Our Organic Rose & Honey Collection, Sweet Hibiscus Curl Activating Lotion and Jasmine Oasis Hair Mist are not vegan due to honey.


Stockists in the UK

You can find Flora and Curl products at select retailers and brand’s official website.

If you like Flora and Curl, you may also like to check Sienna Naturals

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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