Fenty Beauty is cruelty free but not 100% vegan

Fenty Beauty pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Fenty Beauty recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. Fenty Beauty is cruelty free and stands against animal cruelty. Furthermore, Fenty Beauty does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does Fenty Beauty test on animals?

A: Never. Fenty Beauty is a cruelty-free brand. We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.



Fenty Beauty is an American mid-range makeup brand, founded by Rihanna.

Parent company

Kendo is behind Fenty Beauty. Kendo is a PETA certified, cruelty free group but it also has a parent company LVMH, which isn’t cruelty free.


Currently Fenty Beauty is not certified by any major animal rights organisation.

Vegan status

Not all Fenty Beauty products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Is Fenty Beauty vegan?

A: While the majority of the products are free of animal byproducts, Fenty Beauty is not considered a vegan line: A handful of our products may contain ingredients of animal origin, such as beeswax and carmine.


Stockists in the UK

You can find Fenty Beauty products at Amazon UK and brand’s official website.

If you like Fenty Beauty, you may also like to check Victoria Beckham Beauty

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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