To help our readers learn more about cruelty-free cosmetics, we answered the most frequently asked questions. Please get in touch if you have further questions.

Why is it important for cosmetic brands to seek a cruelty free certification?

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as PETA and Leaping Bunny, and getting approved, can the brand prove and rightfully claim that it is cruelty-free.

Why should consumers trust animal rights organisations over independently run websites?

At present, only the established animal rights organisations have the resources and capacity to verify cruelty free status. We believe that an ability to determine whether the brand is cruelty free or not should only be given to trusted non-profit animal protection organisations.

Should consumers rely on animal testing bans in various countries?

An alarming report, shared by PETA and Leaping Bunny, exposed that over 150 ingredients used only in cosmetics are now subject to new animal testing in the EU despite the animal testing ban. Therefore simply complying with the current law is not enough for a company to prove its cruelty free status.

Which are the most trusted animal rights organisations?

The most known and trusted animal rights organisations are PETA, Leaping Bunny, Choose Cruelty Free and NATRUE.

What differentiates PETA from other animal rights organisations?

PETA is the largest non-profit animal rights organisation, with offices in the US, the UK, Australia, China, and many other countries. PETA is working closely with cosmetic brands, manufacturers and government bodies in various countries towards ending animal cruelty.

What differentiates Leaping Bunny from other animal rights organisations?

Leaping Bunny is a large non-profit animal rights group with two independent offices in the US, run by the Coalition for Consumer Information on Cosmetics and the UK, run by Cruelty Free International. The US branch works exclusively with American and Canadian cosmetic companies, and the UK branch covers the rest of the world.

What differentiates Choose Cruelty Free from other animal rights organisations?

Choose Cruelty-Free is the largest non-profit animal protection organisation in Australia. In 2021 Choose Cruelty-Free joined forces with Leaping Bunny (UK branch), and now all certified by Choose Cruelty-Free brands are in transition to become Leaping Bunny approved.

What differentiates NATRUE from other animal rights organisations?

NATRUE is a Belgium based non-profit association committed to promoting and protecting natural and organic cosmetics worldwide.

How much cruelty free certifications cost?

It is free for cosmetic brands to apply and be awarded PETA and Leaping Bunny cruelty free certifications. Please note that once approved brands have an option to licence the iconic cruelty free logo, in 2022, a one-time PETA logo licensing fee is $350, and a one-time Leaping Bunny logo licencing fee varies from $500 to $4,500 (based on a company’s gross annual sales). We want to stress that licencing the logo isn’t mandatory. Should the brand decide against paying the fee, it still be listed on PETA and Leaping Bunny websites and be promoted on social media channels and included in newsletters for free.

Is there a reason why cosmetic brands should not seek a cruelty free certification?

We believe that there is no good reason for a cosmetic brand to avoid a cruelty-free certification. PETA and Leaping Bunny certifications are free, and both organisations do their best to promote certified brands to their audiences. If getting the certification is free and once approved, brands could reach a large new audience, why would a brand decide against being certified. This question we would like our readers to ask themselves.

Why should consumers use Cruelty Free UK platform instead of PETA, Leaping Bunny, Choose Cruelty Free and NATRUE websites?

The answer lies within the question. Checking five different websites is not always possible; this is why we created a trusted platform to simplify the search for cruelty free cosmetics. The information we provide is accurate and up-to-date.

Should consumers trust information given on brands’ websites?

Sadly no. Daily, we come across outdated and wrong information posted on brands’ websites. While the majority of companies are honest and trustworthy, there are still too many brands that deliberately misinform consumers.

How big is Cruelty Free UK team and where are you based?

We are a small London based devoted to animals team. We value the life and wellbeing of every living being and work hard to encourage more and more consumers to choose cruelty free cosmetics.

Does Cruelty Free UK work directly with cosmetic brands?

We are always happy to promote certified cruelty free cosmetic brands and products on our website and social media channels. Please, contact us for more information.