EltaMD is NOT cruelty free or vegan

EltaMD falsely pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. EltaMD does export its products to mainland China and other countries, where animal testing is required by law. Therefore EltaMD is not cruelty free and doesn’t stand against animal testing.

Cruelty free statement

EltaMD does not test any of its products or any of its ingredients on animals, anywhere in the world nor does EltaMD delegate this task to others. The only possible exception is if regulatory authorities required it for safety or regulatory purposes.


Parent company

Colgate-Palmolive Inc. completed the acquisition of EltaMD in 2017. Since the acquisition, EltaMD is no longer cruelty free.


  • PETA awarded EltaMD with the Beauty Without Bunnies certification

If you like EltaMD, consider checking Murad, Dermalogica & Zelens

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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