Ecco Bella is cruelty free but not 100% vegan

Ecco Bella pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Ecco Bella recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. Ecco Bella is cruelty free and stands against animal cruelty. Furthermore, Ecco Bella does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: How are Ecco Bella products tested?

A: Animal testing is unacceptable to Ecco Bella in any form, because it is both cruel and provides unreliable results. Such testing is not required by law. We test our products on ourselves, and we use ingredients that have been in use for years and which are considered safe. Currently there are alternatives to animal tests that use cell membranes and computer modeling to determine safety.


Ecco Bella is an American mid-range body, hair care, perfume and makeup brand.

Parent company

Ecco Bella is an independent company.


  • PETA awarded Ecco Bella with the Beauty Without Bunnies certification

Vegan status

Not all Ecco Bella products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Which Ecco Bella products are vegan?

A: Currently all products are vegan except for the following items which contain carmine.

Stockists in the UK

You can find Ecco Bella products at select retailers and brand’s official website.

If you like Ecco Bella, you may also like to check Eden Perfumes

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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