e.l.f. Cosmetics is cruelty free and 100% vegan

e.l.f. Cosmetics pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst e.l.f. Cosmetics recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. e.l.f. Cosmetics is cruelty free and stands against animal testing. Furthermore, e.l.f. Cosmetics does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you test on animals?

A: We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.



e.l.f. Cosmetics is an American entry-level skin care and makeup brand.

Parent company

e.l.f. Cosmeticsis an independent company.


  • PETA awarded e.l.f. Cosmetics with the Beauty Without Bunnies certification

Vegan status

All e.l.f. Cosmetics products are suitable for vegans.

Vegan statement

Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.


Stockists in the UK

You can find e.l.f. Cosmetics products at Amazon UK and brand’s official website.

If you like e.l.f. Cosmetics, you may also like to check theBalm

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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