DefineMe Fragrance is cruelty free and 100% vegan

DefineMe Fragrance pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst DefineMe Fragrance recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. DefineMe Fragrance is cruelty free and stands against animal cruelty. Furthermore, DefineMe Fragrance does not export its products to mainland China and/or other countries, where animal testing is required by law.


DefineMe Fragrance is an American mid-range perfume brand

Parent company

DefineMe Fragrance is an independent company.


  • PETA awarded DefineMe Fragrance with the Beauty Without Bunnies certification

Vegan status

All DefineMe Fragrance products are suitable for vegans.

Vegan statement

But one thing that’s always a given is that we never include animal products in our ingredients! Cruelty to animals…ahhh, no thank you!

Stockists in the UK

You can find DefineMe Fragrance products at select retailers and brand’s official website.

If you like DefineMe Fragrance, you may also like to check Fleur de Point

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
%d bloggers like this: