A cruelty free lifestyle requires a 360 degrees approach, despite the fact that some categories like makeup and skin care are continuously in the spotlight it is equally important to make sure that categories like oral & dental care are not overlooked and forgotten.

While we were doing an in-depth research of the oral & dental care categories we were greatly disappointed to discover that almost all convenience store oral & dental care brands are non-cruelty free. With rare exceptions these brands are owned by the large non-cruelty free corporations and sell their products in mainland China where animal testing is mandatory by law.

Buying a new makeup, perfume or skin care product is usually not impulsive. There is often time to research the brand, its background and most importantly its cruelty free status. With oral care and similar categories it is generally different because toothpaste, mouthwash and dental floss have a tendency to run out suddenly and you just have to buy what is available to you in the nearest store.

To help you switch to cruelty free oral care we complied the most comprehensive list of ethical oral & dental care brands and their best selling products. Please note that some brands are fully vegan, whereas others offer vegan options as part of their range.

Cruelty Free Oral & Dental Care Brands

Facts and misconceptions about cruelty free oral & dental care products

  • More sustainable

This is true, animal welfare goes hand in hand with the environment and sustainability. Some brands on the list offer plastic free and refill options, while others use recyclable and/or recycled packaging.

  • Better ingredients

This is often true, niche brands more often use organic, locally sourced ingredients in their products.

  • Harder to source

This is largely true, large supermarket chains and corner stores rarely stock any cruelty free oral care brands. We would recommend checking local health food stores and the likes of Amazon and iHerb who usually have a wide range of cruelty free brands including oral & dental care products.

  • Higher price point

This is only partially true, some of the brands on the list do have a higher price but the majority are not more expensive than the well known non cruelty free brands.

We strongly believe that there is always an alternative to non cruelty free brands and products. And with planning, the entire oral care routine could easily be 100% cruelty free.

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.