A cruelty free lifestyle requires a 360 degrees approach, despite the fact that some categories like makeup and skin care are continuously in the spotlight it is equally important to make sure that categories like oral & dental care are not overlooked and forgotten.
While we were doing an in-depth research of the oral & dental care categories we were greatly disappointed to discover that almost all convenience store oral & dental care brands are non-cruelty free. With rare exceptions these brands are owned by the large non-cruelty free corporations and sell their products in mainland China where animal testing is mandatory by law.
Buying a new makeup, perfume or skin care product is usually not impulsive. There is often time to research the brand, its background and most importantly its cruelty free status. With oral care and similar categories it is generally different because toothpaste, mouthwash and dental floss have a tendency to run out suddenly and you just have to buy what is available to you in the nearest store.
To help you switch to cruelty free oral care we complied the most comprehensive list of ethical oral & dental care brands and their best selling products. Please note that some brands are fully vegan, whereas others offer vegan options as part of their range.
Cruelty Free Oral & Dental Care Brands
| Brand | Country of origin | Vegan status | Top product |
|---|---|---|---|
| Apa Beauty | United States | Not fully vegan | Apa White Toothpaste |
| Arbonne | United States | Vegan | Arbonne Pure Mint Toothpaste |
| Auromere | United States | Not fully vegan | Auromere Fresh Mint Ayurvedic Toothpaste |
| Ben & Anna | Germany | Vegan | Ben & Anna Black Toothpaste |
| Blaq | Australia | Not fully vegan | Blaq Whitening Toothpaste |
| Boka | United States | Vegan | Boka Ela Mint Toothpaste |
| Buly 1803 | France | Not fully vegan | Buly 1803 Opiat Dentaire Mint Coriander Cucumber Toothpaste |
| Burt’s Bees | United States | Not fully vegan | Burt’s Bees Charcoal + Whitening Zen Peppermint Toothpaste |
| C.O. Bigelow | United States | Not fully vegan | C.O. Bigelow No. 117 Dr. Keightley's Mouthwash Concentrate |
| Cocofloss | United States | Vegan | Cocofloss Dark Chocolate Cocofloss |
| Davids | United States | Not fully vegan | Davids Premium Peppermint + Charcoal Natural Toothpaste |
| Desert Essence | United States | Not fully vegan | Desert Essence Activated Charcoal Toothpaste |
| Dr Bronner’s | United States | Not fully vegan | Dr Bronner's All One Toothpaste |
| Dr. Brite | United States | Vegan | Dr. Brite Teeth Whitening Pen Get Brite |
| Dr. Organic | United Kingdom | Not fully vegan | Dr. Organic Charcoal Toothpaste |
| Ecodenta | Lithuania | Not fully vegan | Ecodenta Black Charcoal & Teavigo Toothpaste |
| Ecostore | New Zeland | Not fully vegan | Ecostore Complete Care Toothpaste |
| Fair Squared | Germany | Vegan | Fair Squared Spearmint Toothpaste |
| Frezyderm | Greece | Not fully vegan | Frezyderm Black & Polish Toothpaste |
| Glo Science | United States | Vegan | Glo Science Glo Lit Teeth Whitening Glo Vials |
| Glowing Orchid | United States | Not fully vegan | Glowing Orchid Mouth Drops |
| Hello Products | United States | Vegan | Hello Products Activated Charcoal Toothpaste |
| Jack N’ Jill | Australia | Not fully vegan | Jack N' Jill Blueberry Natural Toothpaste |
| JĀSÖN | United States | Not fully vegan | JĀSÖN Healthy Mouth Toothpaste |
| Kingfisher | United Kingdom | Vegan | Kingfisher Fennel Toothpaste |
| Kiss My Face | United States | Not fully vegan | Kiss My Face Triple Action Cool Mint Gel Toothpaste |
| Laviish | United Kingdom | Not fully vegan | Laviish Smile Teeth Whitening Polish |
| Lebon | United Kingdom | Vegan | Lebon Villa Noacarlina Toothpaste |
| Logona | Germany | Not fully vegan | Logona Mineral Nutrients Calcium Toothpaste |
| Lush | United Kingdom | Not fully vegan | Lush Dirty Toothy Tabs |
| Merci Handy | France | Not fully vegan | Merci Handy Mint Toothpaste |
| Miessence | Australia | Not fully vegan | Miessence Mint Toothpaste |
| Moon Oral Care | United States | Vegan | Moon Oral Care Kendall Jenner Teeth Whitening Pen |
| My Magic Mud | United States | Vegan | My Magic Mud Chill Mint CBD/Hemp Oil Toothpaste |
| Native | United States | Vegan | Native Charcoal Toothpaste |
| Natura Siberica | Russia | Not fully vegan | Natura Siberica Natural Black “Polar Night” Toothpaste |
| Olas | United States | Vegan | Olas Mouthrinse |
| Radius | United States | Not fully vegan | Radius USDA Organic Toothpaste |
| Sante | Germany | Not fully vegan | Sante Dental Vitamin B12 Toothpaste |
| Schmidt’s Naturals | United States | Vegan | Schmidt's Naturals Activated Charcoal With Wondermint |
| Smile Brilliant | United States | Vegan | Smile Brilliant Teeth Whitening Gel |
| Snow | United States | Vegan | Snow Activated Charcoal Floss |
| SprinJene | United States | Vegan | SprinJene Natural Sensitivity Relief Toothpaste |
| The Green Beaver | Canada | Not fully vegan | The Green Beaver Zesty Orange Natural Toothpaste |
| The Humble Co. | Sweden | Vegan | The Humble Co. Fresh Mint Natural Toothpaste |
| Tom’s of Maine | United States | Not fully vegan | Tom's of Maine Peppermint Prebiotic Toothpaste |
| Twice Toothpaste | United States | Vegan | Twice Toothpaste Early Bird Toothpaste |
| Vingt | United States | Vegan | Vingt Toothpaste Infused With Curcumin |
Facts and misconceptions about cruelty free oral & dental care products
- More sustainable
This is true, animal welfare goes hand in hand with the environment and sustainability. Some brands on the list offer plastic free and refill options, while others use recyclable and/or recycled packaging.
- Better ingredients
This is often true, niche brands more often use organic, locally sourced ingredients in their products.
- Harder to source
This is largely true, large supermarket chains and corner stores rarely stock any cruelty free oral care brands. We would recommend checking local health food stores and the likes of Amazon and iHerb who usually have a wide range of cruelty free brands including oral & dental care products.
- Higher price point
This is only partially true, some of the brands on the list do have a higher price but the majority are not more expensive than the well known non cruelty free brands.