Cruelty free living is a wholesome term and this concept does not only apply to our own routine but to our family life and even our pets. Every year more and more brands offer various grooming products for dogs, the majority of these brands only focus on pet care products but there are a few exceptions where a brand offers a few products for dogs in addition to skin care and household products. Sadly not all dog grooming products and brands are cruelty free. We bring you a list of genuinely cruelty free dog grooming brands and their top rated products.
Please note that some of the brands are not only cruelty free but also vegan and some offer a few vegan options but their full range isn’t vegan. Please always read the label for more information on the ingredients.

Cruelty Free Dog Grooming Brands (in alphabetical Order)
4-Legger
An American vegan and Leaping Bunny certified pet care brand
Top rated product: Lemongrass And Aloe Hypoallergenic Certified To Organic Food Standards Dog Shampoo
Our hypoallergenic lemongrass and aloe dog shampoo is suitable for dogs of all skin types – from normal to dry or allergy skin. It provides soothing relief for dry and itchy skin while promoting naturally healthy skin using sustainably sourced beneficial certified organic oils, essential oils, and aloe vera.
4-legger.com
4-Legger is available at select stores
Animology
A British vegan pet care brand
Top rated product: Fox Poo Dog Shampoo
Fox Poo is an award winning deep cleaning dog shampoo which effectively removes stubborn fox poo and other foul odours from your dog’s coat.
animology.co.uk
Animology is available at select stores and Amazon UK
Aqueos
A British vegan pet care brand
Top rated product: Anti-Bacterial Dog Shampoo
This is a versatile shampoo that can be used as an every day shampoo or for a multitude of applications from skin irritations, rashes, itchy skin, general skin conditions or very smelly dogs. It’s a godsend for dogs who like to roll in anything nasty or who are generally itchy.
aqueos.co.uk
Aqueos is available at select stores and Amazon UK
Bondi Wash
An Australian body and pet care brand
Top rated product: Dog Wash
Safe to use on all furry friends such as dogs, cats, horses and rabbits. Specifically designed for sensitive skin and lightly fragranced with calming essential oils.
bondiwash.eu
Bondi Wash is available at select stores
Earthbath
An American vegan, PETA certified pet care brand
Top rated product: Oatmeal & Aloe Shampoo
earthbath® specially formulated this Oatmeal & Aloe itch relief shampoo to address the needs of pets with dry, itchy skin. Colloidal oatmeal and organic aloe vera help combat skin irritation, promote healing, and re-moisturize sensitive, dry skin.
earthbath.com
Earthbath is available at select stores and Amazon UK
For All DogKind
A British PETA certified brand
Top rated product: 2-in-1 Conditioning Shampoo For Everyday Skin & Coats
Enriched with organic grapefruit and mandarin oil to deep clean and boost shine this formula is designed with those ‘tricky to bath’ dogs in mind, delivering a one-step solution to healthy, detangled, fragranced skin & coats.
foralldogkind.co.uk
For All DogKind is available at select stores and Amazon UK
Hownd
A British vegan, PETA and Leaping Bunny certified pet care brand
Top rated product: Yup You Stink! Conditioning Shampoo
HOWND Yup You Stink! Conditioning Shampoo contains a natural grime busting formula for dogs that get extra smelly! Through a combination of eucalyptus and cedarwood essential oils, and gentle odour neutralisers, this conditioning shampoo helps deodorise dogs and absorb strong odours from fox poo, cow dung, dirt and grime.
dogslovehownd.com
HOWND is available at select stores and Amazon UK
kin+kind
An American pet care brand
Top rated product: Clean Ears (Dog Ear Cleanser)
Floppy ears are fun! Dirty ears, not so much. Wet and waxy ears mean bacterial and yeast infections, bad smells, irritation, and lot and lots of scratching. Remove odors and waxy build-up naturally with kin+kind Clean Ears.
kin-kind.com
Kin+kind is available at select stores
Milly’s Canine Care
A British pet care brand
Top rated product: Cucumber and Melon Shampoo
Milly’s Cucumber and Melon Shampoo is made with natural ingredients known to degrease, deodorise and deep clean your tail-waggers whilst enhancing the condition and shine of the overall coat. With our easy rinse formulation.
millys.co.uk
Milly’s Canine Care is available at select stores
Mutts & Hounds
A British pet care brand
Top rated product: Rose & Camomile Dog Shampoo
Our luxurious dog shampoo contains essential oils of rose and camomile, cleansing your dog’s coat whilst leaving it soft and sweet smelling with its floral fragrance. With added vitamin E to keep the skin healthy and moisturised.
Mutts & Hounds grooming range is hand blended in the UK, made with 100% natural ingredients, and perfectly ph balanced for sensitive skins.
muttsandhounds.co.uk
Mutts & Hounds is available at select stores
Paw Naturel
A British pet care brand
Top rated product: Sugar Candy Natural Dog Shampoo
Dogs love the sweet smell of sugar candy, and you will love the smell of your dogs after pampering them in Paw Naturel’s Sugar Candy Natural Shampoo. The shampoo is puppy friendly and can be used frequently. It’s vegetarian and Vegan friendly as well as being cruelty free, tested on humans.
paw-naturel.co.uk
Paw Naturel is available at select stores and Amazon UK
Petkin
An American pet care brand
Top rated product: Bamboo Shampoo
Bamboo extract conditions, shines coat & soothes skin. New technology uses bamboo extract to condition and keep your dog’s coat shiny. Our gentle cleansing formula freshens your dog while controlling odors and soothing skin.
petkin.com
Petkin is available at select stores and Amazon UK
The Dog Doctors
A British pet care brand
Top rated product: Natural Paw Balm – Almond Oil, Olive Wax & Lavender
Our natural Paw Balm is infused with nourishing sweet almond oil, olive wax and Lavender essential oils. The balm is designed to absorb quickly to leave dry areas feeling smooth and moisturised.
thedogdoctors.co.uk
The Dog Doctors is available at select stores and Amazon UK
Wild For Dogs
A British vegan pet care brand
Top rated product: So Fresh So Clean – Organic Dog Shampoo
Therapeutic grade Lavender Essential Oil brings a subtle aroma to calm the nervous system while moisture-locking organic ingredients such as Aloe Vera and Argan Oil work in synergy with a dog’s unique skin pH to protect the skin and preserve natural oils.
wildfordogs.co.uk
Wild For Dogs is available at select stores
WildWash
A British Leaping Bunny certified pet care brand
Top rated product: WildWash PRO Fragrance No.3 Shampoo
Our revolutionary blend of ingredients include Neem Oil, Aloe Vera and Sea Kelp which help nourish the coat and soothe the skin.
wildwash.co.uk
WildWash is available at select stores and Amazon UK
Dogs bring endless joy to our lives and it is our responsibility to look after them, we encourage all dog owners to choose genuinely cruelty free dog grooming products made by ethical brands.