Cruelty Free UK is the biggest cruelty free resource in the UK and one of the biggest resources globally. We work tirelessly to continually add and refine the information we provide on this platform.

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as PETA, Leaping Bunny, NATRUE and Choose Cruelty Free, and getting approved, can the brand prove and rightfully claim that it is cruelty-free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

At present, only the established animal rights organisations have the resources and capacity to verify cruelty free status. We believe that an ability to determine whether the brand is cruelty free or not should only be given to trusted non-profit animal protection organisations.

We research niche, local brands alongside industry’s giants available worldwide. What matters to us is brand’s values, transparency and ethical approach to every aspect of the business.

Every single brand below was thoroughly checked by us and we constantly update to make sure that none of the brands on our cruelty free list changed their policy on animal testing.

Certified Cruelty Free Brands 2022

wdt_ID Brand Certification Country
1 100% Pure PETA US
2 3INA PETA Spain
3 4-Legger LEAPING BUNNY US
4 7th Heaven PETA, LEAPING BUNNY UK
5 Able Skincare PETA UK
6 Ace Beaute PETA US
7 Acure PETA, LEAPING BUNNY US
8 Aesop PETA, LEAPING BUNNY Australia
9 Agent Nateur PETA US
10 Alba Botanica PETA, LEAPING BUNNY US
11 Alchimie Forever PETA, LEAPING BUNNY US
12 Aldi LEAPING BUNNY UK
13 Alima Pure LEAPING BUNNY US
14 Alkemie PETA Poland
15 Allies of Skin PETA US
16 Alya Skin PETA Australia
17 Ameliorate PETA UK
18 Amie PETA UK
19 Amika PETA, LEAPING BUNNY US
20 Amly PETA UK
21 Anastasia Beverly Hills PETA US
22 Angela Caglia LEAPING BUNNY US
23 Anthony Skin PETA US
24 Antonym LEAPING BUNNY US
25 APTO Skincare PETA US

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.