Cruelty Free UK is the biggest cruelty free resource in the UK and one of the biggest resources globally. We work tirelessly to continually add and refine the information we provide on this platform.

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as PETA, Leaping Bunny, NATRUE and Choose Cruelty Free, and getting approved, can the brand prove and rightfully claim that it is cruelty-free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

At present, only the established animal rights organisations have the resources and capacity to verify cruelty free status. We believe that an ability to determine whether the brand is cruelty free or not should only be given to trusted non-profit animal protection organisations.

We research niche, local brands alongside industry’s giants available worldwide. What matters to us is brand’s values, transparency and ethical approach to every aspect of the business.

Every single brand below was thoroughly checked by us and we constantly update to make sure that none of the brands on our cruelty free list changed their policy on animal testing.

Certified Cruelty Free Brands 2022

wdt_ID Brand Certification Country
1 100% Pure PETA US
2 3INA PETA Spain
3 4-Legger LEAPING BUNNY US
4 7th Heaven PETA, LEAPING BUNNY UK
5 Able Skincare PETA UK
6 Ace Beaute PETA US
7 Acure PETA, LEAPING BUNNY US
8 Aesop PETA, LEAPING BUNNY Australia
9 Agent Nateur PETA US
10 Alba Botanica PETA, LEAPING BUNNY US
11 Alchimie Forever PETA, LEAPING BUNNY US
12 Aldi LEAPING BUNNY UK
13 Alima Pure LEAPING BUNNY US
14 Alkemie PETA Poland
15 Allies of Skin PETA US
16 Alya Skin PETA Australia
17 Ameliorate PETA UK
18 Amie PETA UK
19 Amika PETA, LEAPING BUNNY US
20 Amly PETA UK
21 Anastasia Beverly Hills PETA US
22 Angela Caglia LEAPING BUNNY US
23 Anthony Skin PETA US
24 Antonym LEAPING BUNNY US
25 APTO Skincare PETA US
26 Aquis LEAPING BUNNY US
27 Arbonne PETA US
28 Arctic Fox PETA, LEAPING BUNNY US
29 Ardell LEAPING BUNNY US
30 Aromatika PETA Holland
31 As I Am PETA US
32 Āthr Beauty PETA, LEAPING BUNNY US
33 Attitude PETA Canada
34 Aura Cacia PETA US
35 Aurelia London PETA, LEAPING BUNNY UK
36 Auromere PETA, LEAPING BUNNY US
37 Aussie PETA Australia
38 Australian Gold PETA US
39 Australian Native Botanicals PETA Australia
40 Australis CHOOSE CRUELTY FREE Australia
41 Avalon Organics PETA, LEAPING BUNNY US
42 Aveda PETA US
43 Avril PETA France
44 Axis-Y PETA South Korea
45 B.Tan PETA US
46 Babo Botanicals PETA, LEAPING BUNNY US
47 Badger PETA, LEAPING BUNNY US
48 Bakel PETA Italy
49 Bali Body PETA Australia
50 Balm Balm LEAPING BUNNY UK
51 Bare Republic PETA US
52 BareFaced Beauty PETA, LEAPING BUNNY UK
53 bareMinerals PETA US
54 Barry M PETA UK
55 Baylis & Harding PETA UK
56 Beauty Bakerie PETA US
57 Beauty Kitchen LEAPING BUNNY UK
58 Beauty Pie PETA UK
59 Beauty Without Cruelty PETA, LEAPING BUNNY UK
60 Beautyblender PETA US
61 Bee Good LEAPING BUNNY UK
62 Bellamianta PETA UK
63 Bellápierre LEAPING BUNNY US
64 Ben & Anna PETA, NATRUE Germany
65 Benecos PETA Germany
66 Benton PETA South Korea
67 Beyond Cosmetics PETA South Korea
68 BH Cosmetics PETA, LEAPING BUNNY US
69 Billie PETA US
70 Biologi LEAPING BUNNY Australia
71 Biossance PETA, LEAPING BUNNY US
72 Bite Beauty PETA Canada
73 Black Radiance PETA US
74 Blaq PETA Australia
75 Bleach London PETA UK
76 Bliss PETA US
77 Blocki LEAPING BUNNY US
78 Bloom and Blossom PETA UK
79 Bloomeffects LEAPING BUNNY Holland
80 Bloomtown PETA UK
81 Blume LEAPING BUNNY US
82 Bodyography PETA US
83 Boka PETA US
84 Bomba Curls PETA US
85 Bondi Sands PETA Australia
86 BondiBoost PETA Australia
87 Booda Organics PETA, LEAPING BUNNY US
88 Boscia PETA US
89 Botanics LEAPING BUNNY UK
90 BPerfect PETA UK
91 Briogeo LEAPING BUNNY US
92 Bulldog LEAPING BUNNY UK
93 Bumble and Bumble PETA US
94 Burt’s Bees PETA, LEAPING BUNNY US
95 Butter London PETA UK
96 Buxom PETA US
97 By Rosie Jane LEAPING BUNNY US
98 By Sarah London LEAPING BUNNY UK
99 By Wishtrend PETA South Korea
100 Bybi LEAPING BUNNY UK

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.