Creed is cruelty free but not 100% vegan

Creed pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Creed recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal testing. Creed is cruelty free and stands against animal cruelty. Furthermore, Creed does not export its products to mainland China and/or other countries, where animal testing is required by law.


Creed is a British premium perfume brand.

Parent company

BlackRock (private equity firm) completed the acquisition of Creed in 2020. Despite the acquisition, Creed remains cruelty free.


Currently Creed is not certified by any major animal rights organisation.

Vegan status

Not all Creed products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Creed products at Amazon UK and brand’s official website.

If you like Creed, you may also like to check Tom Daxon

ToTo help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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