ColourPop is cruelty free but not 100% vegan

ColourPop pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst ColourPop recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. ColourPop is cruelty free and stands against animal testing. Furthermore, ColourPop does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Is ColourPop Cruelty-Free?

A: ColourPop is very passionate about animals and does not condone animal testing in any way. We are extremely proud to be cruelty free! No outside company tests on animals for us and none of our suppliers test on animals.


ColourPop is an American entry-level makeup brand.

Parent company

Seed Beauty owns and operates ColourPop since 2014. ColourPop shares the umbrella company with KKW Beauty, Kylie Cosmetics, Fourth Ray Beauty, Sol Body and Tati Beauty.


  • PETA awarded ColourPop with the Beauty Without Bunnies certification

Vegan status

Not all ColourPop products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products vegan?

A: You will be happy to know that almost all of our products are vegan.

Stockists in the UK

You can find ColourPop products at Amazon UK and brand’s official website.

If you like ColourPop, you may also like to check Sleek MakeUP

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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