Being certified as a cruelty free brand by an established animal rights organisation is the best way for a company to communicate its values and views on animal testing to its consumers. The most recognised non-profit cruelty free organisations are PETA, Cruelty Free International (Leaping Bunny Program), Choose Cruelty Free, Beauty Without Cruelty and NATRUE. Brands could choose to be certified cruelty free by one or more organisation/s.
Why is it important to choose certified cruelty free brands?
All established animal rights organisations thoroughly check every brand before certifying it. If you see a logo on the product or packaging granted by one of the organisations, rest assured that the brand was checked and all required conditions were met. Please note, the conditions vary significantly between the organisations (some are more thorough than others). Choosing certified cruelty free brands is the best way for consumers to be sure that the products were not tested on animals.
Which organisations should be trusted?
PETA, Cruelty Free Internationals, Choose Cruelty Free, Beauty Without Cruelty and NATRUE are the biggest and globally recognised animal rights brands. Each organisation takes a different approach to the certification process, audits, frequency of checks etc. Geographically, PETA focuses more on the US market, whereas Cruelty Free Internationals and NATRUE are more international. Beauty Without Cruelty is based in South Africa and Choose Cruelty Free in Australia and focus more on their local markets. The brands are required to sell their products in their local markets in order to be certified by these organisations.
There are numerous debates on the internet which organisation is most trusted. Before choosing which organisation to trust, carefully check its standards, also please keep in mind that these standards continuously change. For example online resources not always on time to update ever changing circumstances. Some, but not all, organisations require re-accreditation periodically, in order to make sure that the certified brands haven’t changed their policies. Therefore we intentionally do not promote one organisation over another.
Certified Cruelty Free Brands 2020
| Brand | Organisation | Category |
|---|---|---|
| 100% Pure | PETA / Leaping Bunny | skin body hair makeup |
| 14e cosmetics | Leaping Bunny | makeup |
| 3ina | PETA | skin makeup |
| 4-Legger | Leaping Bunny | pets |
| 7th Heaven by Montagne Jeunesse | PETA / Leaping Bunny | skin body hair |
| Able Skincare | PETA | skin |
| Ace Beaute | PETA | makeup |
| Acure | PETA / Leaping Bunny | skin body hair |
| Aesop | PETA | skin body hair perfume |
| Aether Beauty | PETA / Leaping Bunny | makeup |
| Agent Nateur | PETA | skin body |
| Alba Botanica | PETA / Leaping Bunny | skin body hair sun |
| Alchimie Forever | PETA / Leaping Bunny | skin body |
| Alima Pure | PETA | makeup |
| Alkemie | PETA | skin body |
| Alkemilla | Leaping Bunny | skin body hair baby makeup |
| Allies of Skin | PETA | skin |
| Ameliorate | PETA | body hair |
| Amika | PETA / Leaping Bunny | hair |
| AMLY | PETA | skin |
| Anastasia Beverly Hills | PETA | makeup |
| Angela Caglia | Leaping Bunny | skin beauty tools |
| Antonym Cosmetics | Leaping Bunny | makeup |
| APTO Skincare | Leaping Bunny | skin |
| Aquis | Leaping Bunny | hair |
| Arbonne | PETA | skin body hair makeup |
| Arctic Fox | PETA | hair |
| Ardell | Leaping Bunny | makeup |
| As I am | PETA | hair |
| Attitude | PETA | body hair baby home |
| Aura Cacia | PETA | skin body |
| Aurelia | PETA / Leaping Bunny | skin body |
| Auromere | PETA / Leaping Bunny | skin body hair oral |
| Australian Native Botanicals | PETA | body hair |
| Australis | Choose Cruelty Free | makeup |
| Avalon Organics | PETA / Leaping Bunny | skin body hair |
| Aveda | PETA | skin body hair makeup |
| Avril | PETA | skin body hair baby makeup |
| Superdrug | Leaping Bunny | skin body makeup |
| b.tan | PETA | selftan |
| Babo Botanicals | PETA / Leaping Bunny | skin body hair baby sun |
| Badger | PETA / Leaping Bunny | skincare bodycare skin body hair baby sun |
| Bakel | PETA | skin body baby sun |
| Bali Body | PETA | body sun selftan |
| Balm Balm | Leaping Bunny | skin body baby perfume |
| Bare Republic | PETA | sun |
| BareFaced Beauty | PETA / Leaping Bunny | makeup |
| bareMinerals | PETA | skin makeup |
| Baylis & Harding | PETA | body |
| Bean Álainn Naturals | Leaping Bunny | skin |
| Beauty Kitchen | Leaping Bunny | skin body hair |
| Beauty Pie | PETA | skin body hair makeup perfume |
| Beauty Without Cruelty | PETA / Leaping Bunny | makeup |
| Becca | PETA | makeup |
| Bee Good | Leaping Bunny | skin body |
| Bellápierre | Leaping Bunny | skin makeup |
| Ben & Anna | NATRUE | body hair oral |
| Benecos | PETA | makeup |
| Benton | PETA | skin |
| BH Cosmetics | PETA / Leaping Bunny | makeup |
| Biofficina Toscana | Leaping Bunny | skin body hair |
| Biologi | Choose Cruelty Free | skin body |
| Biossance | PETA | skin |
| Bite Beauty | PETA | makeup |
| Blaq | PETA | skin |
| Bleach London | PETA | hair |
| Bliss | PETA | skin body |
| Blocki | Leaping Bunny | perfume |
| Bloomtown | PETA | skin body |
| Blume | Leaping Bunny | skin body |
| Bomba Curls | PETA | hair |
| Bondi Sands | PETA | selftan |
| BondiBoost | PETA | hair |
| Booda Organics | PETA / Leaping Bunny | skin body |
| BPerfect | PETA | makeup selftan |
| Briogeo | Leaping Bunny | hair |
| Bulldog | Leaping Bunny | skin men's |
| Burt’s Bees | PETA / Leaping Bunny | skin body hair baby makeup oral |
| butter LONDON | PETA | nails makeup |
| Buxom | PETA | makeup |
| By Sarah London | Leaping Bunny | skin body |
| by/rosie jane | Leaping Bunny | perfume |
| BYBI | Leaping Bunny | skin |
| C.O. Bigelow | PETA | skin body hair perfume |
| Captain Blankenship | Leaping Bunny | skin body hair |
| Catrice | PETA | makeup |
| CBD Daily | PETA / Leaping Bunny | skin body hair |
| Chantecaille | PETA | skin makeup perfume |
| Childs Farm | Leaping Bunny | skin body baby sun |
| China Glaze | Leaping Bunny | nails |
| Ciaté London | PETA | makeup nails |
| Clark’s Botanicals | PETA | skin |
| Cocoa Brown | PETA | selftan |
| Cocofloss | PETA / Leaping Bunny | oral |
| Colab | PETA | hair |
| Colbert MD | PETA | skin |
| Coloured Raine | PETA / Leaping Bunny | makeup |
| ColourPop | PETA | makeup |
| Conscious Cosmetics | PETA | skin body makeup |
| Control Corrective | Leaping Bunny | skin body |
| Coola | PETA | sun |
| Corinne Taylor | Leaping Bunny | skin body hair |
| Costa Brazil | PETA / Leaping Bunny | skin body |
| Cuerpa | PETA | skin body |
| Cover FX | PETA | skin makeup |
| Crazy Rumors | PETA / Leaping Bunny | skin |
| Davids | Leaping Bunny | oral |
| DefineMe Fragrance | PETA | perfume |
| Derma E | PETA / Leaping Bunny | skin body hair |
| Dermalogica | PETA / Leaping Bunny | skin |
| Desert Essence | PETA / Leaping Bunny | skin body hair oral |
| DeVita | PETA / Leaping Bunny | skin |
| Doers of London | Leaping Bunny | skin body hair men's |
| Dolma | Leaping Bunny | perfume |
| Dr Botanicals | PETA | skin body hair |
| Dr. Dennis Gross | PETA | skin |
| Dr Jackson’s | Leaping Bunny | skin |
| Dr. Brite | Leaping Bunny | oral home |
| Dr. Hauschka | PETA | skin body makeup |
| Dr. Pawpaw | PETA | skin body hair |
| Dr. Roebuck’s | PETA | skin |
| Drunk Elephant | Leaping Bunny | skin body hair |
| e.l.f. Cosmetics | PETA | makeup |
| Earth Science | PETA | skin body hair |
| Earth Tu Face | Leaping Bunny | skin |
| Earthbath | PETA | pets |
| Ecco Bella | PETA | body hair makeup perfume |
| Ecostore | PETA | skin body baby oral home |
| EcoTools | PETA | beauty tools |
| Eden Perfumes | PETA | perfume |
| Egyptian Magic | PETA | skin |
| Elixseri | PETA / Leaping Bunny | skin |
| Ellis Faas | PETA | makeup |
| Eminence | PETA / Leaping Bunny | skin |
| Erbaviva | Leaping Bunny | body baby |
| Ere Perez | PETA / Choose Cruelty Free | skin makeup |
| Esker | Leaping Bunny | body |
| Essence | PETA | makeup |
| Estelle & Thild | PETA | skin body baby makeup |
| Evenprime | Leaping Bunny | skin |
| Every Man Jack | PETA | skin body hair |
| Everyday Minerals | PETA / Leaping Bunny | skin makeup |
| Evo | PETA | skin body hair |
| Eyeko | PETA | makeup |
| Eylure | PETA | makeup |
| FACE atelier | PETA / Leaping Bunny | makeup |
| Face Halo | PETA | beauty tools |
| Facetheory | Leaping Bunny | skin |
| Fair Squared | PETA / NATRUE | skin body hair oral |
| Faith In Nature | Leaping Bunny | body hair |
| Fleur de Point | PETA | perfume |
| Floral Street | PETA | perfume |
| Florapothecarie | PETA / Leaping Bunny | skin body hair |
| For All DogKind | PETA | pets |
| Forgotten Skincare | Leaping Bunny | body |
| Marks & Spencer | Leaping Bunny | skin |
| Frances Prescott | Leaping Bunny | skin body |
| Frownies | PETA | skin beauty tools |
| Fudge Professional | PETA | hair |
| Giovanni | PETA / Leaping Bunny | hair |
| Glossier | Leaping Bunny | skin body makeup perfume |
| Glow Recipe | Leaping Bunny | skin |
| Glowbiotics | Leaping Bunny | skin |
| Glowing Orchid | Leaping Bunny | skin body hair oral |
| Go-To Skincare | Leaping Bunny | skin |
| Goldfaden MD | PETA | skin |
| Good Dye Young | PETA | hair |
| Gosh Copenhagen | PETA | makeup |
| Green People | PETA | skin body hair baby sun makeup |
| H&M Beauty | PETA | skin body makeup |
| Hair Rules | PETA | hair |
| HASK | Leaping Bunny | hair |
| Hatch Mama | Leaping Bunny | body |
| HealGel | PETA | skin |
| Heathcote & Ivory | PETA | body |
| Hello Products | PETA / Leaping Bunny | body oral |
| Herban Cowboy | PETA | body perfume |
| Herbivore | PETA / Leaping Bunny | skin |
| Hif | Leaping Bunny | hair |
| HoliFrog | Leaping Bunny | skin |
| Honest Beauty | PETA | skin body hair makeup baby home |
| Hourglass | PETA | makeup |
| Hownd | PETA / Leaping Bunny | pets |
| Hurraw! Balm | PETA / Leaping Bunny | skin |
| Hylamide | Leaping Bunny | skin |
| ICONIC London | Leaping Bunny | makeup |
| IGK Hair | Leaping Bunny | hair |
| IL MAKIAGE | PETA | makeup |
| ILIA | Leaping Bunny | makeup |
| Illamasqua | PETA | makeup |
| Immaculate Minerals | PETA / Leaping Bunny | skin makeup |
| Indemne | PETA | skin body hair baby |
| Indie Lee | Leaping Bunny | skin |
| Inglot | PETA | skin body makeup |
| Inika | PETA / Choose Cruelty Free | skin makeup |
| Inlight Beauty | Leaping Bunny | skin body hair |
| Innersense | Leaping Bunny | hair |
| Intelligent Nutrients | Leaping Bunny | skin body hair perfume |
| Isle of Paradise | PETA | selftan |
| IT Cosmetics | PETA | skin makeup |
| Jack N’ Jill | PETA | baby body oral |
| Jane Iredale | PETA / Leaping Bunny | skin makeup |
| JĀSÖN | PETA / Leaping Bunny | skin body hair baby oral |
| Jeffree Star | PETA / Leaping Bunny | makeup |
| Jillian Dempsey | PETA | makeup |
| Joanna Vargas | Leaping Bunny | skin body |
| John Masters Organics | PETA | skin body hair |
| Jolen | PETA | skin body |
| Jordana | PETA / Leaping Bunny | makeup |
| Josie Maran | PETA | skin body makeup |
| Juice Beauty | PETA / Leaping Bunny | skin makeup |
| Kahina Giving Beauty | Leaping Bunny | skinc body |
| Kat Burki | PETA / Leaping Bunny | skin |
| Kate McLeod | Leaping Bunny | body |
| Kate Somerville | PETA | skin |
| Kenra | PETA | hair |
| Kierin NYC | PETA | perfume |
| Kimberly Sayer | PETA | skin |
| Kinky-Curly | PETA | hair |
| Kiss My Face | Leaping Bunny | skin body hair oral sun |
| KORA Organics | PETA | skin |
| Korres | PETA | skin body hair makeup sun perfume |
| Kosas | Leaping Bunny | makeup |
| Kreyol Essence | Leaping Bunny | skin body hair |
| Kryolan | PETA | makeup |
| KVD Vegan Beauty | PETA | makeup |
| Kypris | Leaping Bunny | skin |
| L.A. Girl | PETA | makeup |
| La Coéss | Leaping Bunny | skin |
| Lacura by Aldi | Leaping Bunny | skin body hair makeup sun |
| Lavanila | PETA | body |
| Le Labo | PETA | body hair perfume home |
| Leland Francis | Leaping Bunny | skin body home |
| Lily Lolo | PETA / Leaping Bunny | makeup |
| Lime Crime | PETA / Leaping Bunny | hair makeup |
| Living Nature | Choose Cruelty Free | skin body hair makeup |
| Living Proof | PETA | hair |
| Liz Earle | Leaping Bunny | skin body hair perfume |
| Logona | PETA | skin body hair makeup oral |
| London Copyright | Leaping Bunny | makeup |
| Loopha | Leaping Bunny | body |
| Lottie London | PETA | makeup |
| Love Sun Body | PETA | sun |
| Loving Culture | Leaping Bunny | hair |
| Lume Deodorant | Leaping Bunny | body |
| Lush | PETA | skin body hair perfume |
| Mad Hippie | PETA / Leaping Bunny | skin makeup |
| Maison Louis Marie | PETA | body perfume home |
| Mama Mio | PETA | body |
| ManCave | Leaping Bunny | skin body hair |
| Manic Panic | PETA | hair |
| Marc Jacobs Beauty | PETA | makeup |
| Maria Nila | PETA / Leaping Bunny | hair |
| Maya Chia | Leaping Bunny | skin |
| Mehron | PETA | makeup |
| Miessence | PETA | skin body hair makeup oral |
| Milani Cosmetics | PETA / Leaping Bunny | makeup |
| Milk Makeup | Leaping Bunny | skin makeup |
| Mineral Fusion | Leaping Bunny | skin body hair makeup |
| MineTan | PETA | selftan |
| ModelCo | PETA | selftan makeup |
| Molton Brown | Leaping Bunny | body hair perfume |
| Moon Oral Care | PETA | oral |
| MOTD Cosmetics | PETA | beauty tools |
| MUA Make Up Academy | PETA | makeup |
| MuLondon | PETA / Leaping Bunny | skin |
| Murad | PETA | skincare |
| Nailberry | PETA | nails |
| Nails Inc. | PETA | nails |
| Naissance | PETA / Leaping Bunny | skin |
| Nanshy | PETA | beauty tools |
| NCLA | PETA / Leaping Bunny | makeup nails |
| Neal's Yard Remedies | PETA / Leaping Bunny | skin body hair baby |
| NEEK Skin Organics | Choose Cruelty Free | skin makeup |
| Niod | Leaping Bunny | skin |
| Noble Panacea | Leaping Bunny | skin |
| NOTO Botanics | PETA | skin makeup |
| Noughty | PETA / Leaping Bunny | hair |
| Nourish London | Leaping Bunny | skin body |
| Nourish Organic | Leaping Bunny | skin body |
| Nude by Nature | PETA / Choose Cruelty Free | makeup |
| NYX | PETA | makeup |
| Odacité | PETA | skin body |
| Odylique | PETA | skin body hair baby |
| Olas | PETA | oral |
| Ole Henriksen | PETA | skin |
| One Ocean Beauty | Leaping Bunny | skin body |
| oOlution | PETA | skin body |
| Oribe | PETA | hair |
| Orly | Leaping Bunny | nails |
| Pai | Leaping Bunny | skin body |
| Pattern Beauty | PETA | hair |
| Paul Mitchell | PETA | skin hair |
| Paula's Choice | PETA / Leaping Bunny | skin body |
| Pear Nova | PETA | nails |
| PHB Ethical Beauty | PETA / Leaping Bunny | skin body hair baby |
| Phil Smith | Leaping Bunny | hair |
| Phlur | Leaping Bunny | perfume |
| Pinrose | PETA | perfume |
| PLANT Apothecary | PETA | skin body |
| Posh Brats | PETA | skin body hair |
| PRAI Beauty | PETA / Leaping Bunny | skin |
| Previse | PETA | skin |
| Primark | Leaping Bunny | makeup |
| PUR | PETA | skin makeup |
| Pure Anada | PETA / Leaping Bunny | skin body makeup |
| Pureology | PETA | hair |
| Radius | PETA / Leaping Bunny | oral pets |
| Raincry | Leaping Bunny | hair |
| Rawgaia | PETA / Leaping Bunny | skin |
| Real Techniques | PETA | beauty tools |
| Ren | PETA | skin body hair |
| Renée Rouleau | PETA / Leaping Bunny | skincare |
| Reviva Labs | PETA | skin |
| Revolution Beauty | PETA | skin body hair makeup |
| Rituel de Fille | PETA / Leaping Bunny | makeup |
| Romilly Wilde | Leaping Bunny | skin |
| Salt Of The Earth | Leaping Bunny | body |
| Sana Jardin | Leaping Bunny | perfume |
| Sand & Sky | PETA | skin |
| Sante | PETA | skin body hair oral makeup |
| Sara Happ | PETA | skin makeup |
| Schmidt’s Naturals | PETA / Leaping Bunny | body |
| Shani Darden | PETA | skin |
| Shay & Blue | PETA | perfume |
| Shea Moisture | PETA | skin body hair baby |
| ShiKai | PETA / Leaping Bunny | body hair |
| Skin Formulas | PETA | skin |
| Skinny Tan | Leaping Bunny | skin body selftan |
| Skylar | PETA / Leaping Bunny | perfume |
| Skyn ICELAND | PETA / Leaping Bunny | skin |
| Smashbox | PETA | makeup |
| Smile Brilliant | Leaping Bunny | oral |
| Smith & Cult | Leaping Bunny | makeup nails |
| So Eco | PETA | beauty tools |
| Soaper Duper | PETA | body |
| Solara Suncare | Leaping Bunny | sun |
| Soleil Toujours | PETA | sun selftan |
| Solgar | PETA | vitamins |
| Sonya Dakar | PETA | skin |
| Space Skincare | Leaping Bunny | skin |
| Spectrum | PETA | makeup beauty tools |
| SprinJene | Leaping Bunny | oral |
| St. Tropica | PETA / Leaping Bunny | hair vitamins |
| Starskin | PETA | skin |
| Stila Cosmetics | PETA | makeup |
| Stratia | PETA / Leaping Bunny | skin |
| StriVectin | PETA / Leaping Bunny | skin |
| Sukin | Choose Cruelty Free | skin body hair |
| Summer Fridays | Leaping Bunny | skin |
| Sunday Riley | PETA / Leaping Bunny | skin |
| Suntegrity | PETA / Leaping Bunny | skin sun |
| Supergoop | PETA / Leaping Bunny | skin body baby sun makeup |
| SW Basics | PETA / Leaping Bunny | skin body baby |
| SweetSpot Labs | PETA | body |
| Tan-Luxe | PETA | selftan |
| Tanologist | PETA | selftan |
| TanOrganic | PETA / Leaping Bunny | selftan |
| Tarte | PETA | skin body makeup |
| Tata Harper | PETA / Leaping Bunny | skin |
| Tatcha | PETA | skin |
| Ted Baker | PETA | makeup |
| The 7 Virtues | PETA / Leaping Bunny | perfume |
| The Body Shop | PETA / Leaping Bunny | skin body hair makeup perfume |
| The Crayon Case | PETA | makeup |
| The Green Beaver | PETA | skin body hair baby oral |
| The Humble Co. | PETA / NATRUE | oral |
| The Jojoba Company | Leaping Bunny | skin |
| The Konjac Sponge Co | Leaping Bunny | beauty tools |
| The Natural Deodorant Co. | Leaping Bunny | body |
| The Ordinary | Leaping Bunny | skin |
| The Seaweed Bath Co | Leaping Bunny | skin body hair |
| Thesis Beauty | Leaping Bunny | skin body baby |
| This Works | PETA | skin body |
| Thrive Causemetics | PETA / Leaping Bunny | skin makeup |
| Tom’s of Maine | PETA | body |
| Too Faced | PETA | skin makeup |
| Trilogy | NATRUE | skin body |
| Trish McEvoy | PETA | skin makeup |
| Tropic | PETA / Leaping Bunny | skin body hair sun |
| True Botanicals | Leaping Bunny | skin body hair |
| Trufora | Leaping Bunny | skin |
| Tsi-La | PETA / Leaping Bunny | perfume |
| Twice Toothpaste | Leaping Bunny | oral |
| Umberto Giannini | PETA | hair |
| Unsun Cosmetics | Leaping Bunny | sun |
| Urban Decay | PETA | makeup |
| Urban Veda | PETA / Leaping Bunny | skin body |
| Utan | PETA | selftan |
| Vegamour | Leaping Bunny | hair vitamins |
| Velvet and Sweet Pea’s Purrfumery | Leaping Bunny | perfume |
| Versed | Leaping Bunny | skin |
| Vingt | PETA | oral |
| Virtue | Leaping Bunny | hair |
| Volition | PETA | skin |
| Wander Beauty | Leaping Bunny | skin body hair makeup |
| We Are Paradoxx | PETA / Leaping Bunny | hair |
| Weleda | NATRUE | skin body hair baby sun |
| White and Elm | PETA / Leaping Bunny | skin |
| WildWash | Leaping Bunny | pets |
| Wunderbrow | Leaping Bunny | makeup |
| Yes To | PETA / Leaping Bunny | skin |
| ZENii | PETA | skin supplements |
