Great Britain is the birthplace for many cruelty free cosmetic companies and a lot of these British cruelty free brands are known and loved worldwide. The UK led the way to ban testing of cosmetic products and ingredients on animals and since then this practice has been adopted by many countries around the globe. Many other countries are now in the process of passing needed legislation in order to eliminate animal testing by switching to alternative testing methods.

Did you know that the United Kingdom was the first European country to ban animal testing of cosmetics?

In 1998 the UK parliament passed the law to ban testing of finished cosmetic products and ingredients on animals. 15 years later, in 2013, the EU adopted this law, and testing on animals has been banned across all member states.

In 1997-98, the Government secured a voluntary ban on the testing of cosmetic finished products and ingredients on animals in the United Kingdom. We did this because we believed that there was inadequate justification for using animals given the benefits of these products and the alternative tests available.

The UK always has been one of the main hubs for innovative cosmetic scientists. From labs at Oxford and Cambridge to workshops in East London, researchers keep investing time and resources into developing alternative testing methods in order to completely eliminate the need for animal testing.

Thousands of cosmetic brands were founded in the UK, and many of them are cruelty free and vegan. Sadly, not all brands which claim to be cruelty free, are what they claim to be. If a brand does not test or commission animal testing, there is still the possibility that the brand deliberately enters certain markets, like mainland China, where cosmetic products could be tested on animals by the government authorities at any time.

Below is the list of British truly cruelty free cosmetic brands, please note that not all brands make their products or source raw ingredients in the UK.

British Cruelty Free Brands

BrandVegan statusCategory
111Skinnot fully veganskin
31st Stateveganskin men's
4.5.6 Skinveganskin
7th Heaven by Montagne Jeunessenot fully veganskin body hair
Able Skincarenot fully veganskin
Afrocenchixnot fully veganhair
Alumier Mdveganskin
Amanda Laceynot fully veganskin perfume
Amelioratenot fully veganbody hair
Amienot fully veganskin
AMLYnot fully veganskin
Anita Grantnot fully veganskin body hair
Antonia Burrellnot fully veganskin
ARgENTUM Apothecarynot fully veganskin
ARK Skincareveganskin
Aurelianot fully veganskin body
Austin Austinnot fully veganbody hair
B. by Superdrugveganskin makeup
Bagsynot fully veganmakeup
Balance Menot fully veganskin body
Balm Balmnot fully veganskin body baby perfume
Balmondsnot fully veganskin body hair baby
Bamfordnot fully veganskin body
Bamford and Wolfenot fully veganskin body
BareFaced Beautyveganmakeup
Barry Mnot fully veganmakeup
Baylis & Hardingnot fully veganbody
BBB Londonnot fully veganmakeup
Beauty Kitchennot fully veganskin body hair
Beauty Pienot fully veganskin body hair makeup perfume
Beauty Without Crueltyveganmakeup
Bee Goodnot fully veganskin body
Bellápierrenot fully veganskin makeup
Beylveganskin (men)
Bleach Londonveganhair
Bloomtownveganskin body
Botanicsnot fully veganskin
Bouclemenot fully veganhair
BPerfectnot fully veganmakeup selftan
Bulldogveganskin men's
butter LONDONnot fully vegannails makeup
By Sarah Londonnot fully veganskin body
BYBInot fully veganskin
Carbon Theoryveganskin body
Centredveganhair vitamins
Charlotte Tilburynot fully veganskin makeup
Childs Farmnot fully veganskin body baby sun
Ciaté Londonnot fully veganmakeup nails
Code8not fully veganmakeup
Commoditynot fully veganperfume
Corinne Taylorveganskin body hair
Cowshednot fully veganskin body hair
Crazy Colorveganhair
Creednot fully veganperfume
Daniel Fieldveganhair
Daniel Sandlernot fully veganmakeup
de Mamielnot fully veganskin
Decreenot fully veganskin
Derma Organicsnot fully veganskin body hair
Deviant Skincarenot fully veganskin
Dirty Works Beautynot fully veganskin body
Disciplenot fully veganskin
Doers of Londonveganskin men's
Dr Botanicalsveganskin body hair
Dr Jackson’sveganskin
Dr Prager Skincarenot fully veganskin
Dr. Organicveganskin body hair oral
Dr. Pawpawnot fully veganskin body hair
Dr. Sam’sveganskin
Eden Perfumesveganperfume
Elemental Herbologynot fully veganskin body
Elixserinot fully veganskin
Emma Hardienot fully veganskin
ESPAnot fully veganskin body
Evolve Beautyveganskin body hair
Ex1 Cosmeticsnot fully veganmakeup
Exaltatumnot fully veganperfume
Eyekonot fully veganmakeup
Eylurenot fully veganmakeup
Faith In Natureveganbody hair
FatFacenot fully veganbody
Flora and Curlnot fully veganhair
Floral Streetveganperfume
For All DogKindnot fully veganpets
Formula by M&Snot fully veganskin
Frances Prescottnot fully veganskin body
Fresh Therapiesvegannails
Fushinot fully veganskin body hair
Green Peoplenot fully veganskin body hair baby sun makeup
Haeckelsnot fully veganskin body hair perfume
Hairburstnot fully veganhair vitamins
Heathcote & Ivorynot fully veganbody
ICONIC Londonnot fully veganmakeup
ilapothecarynot fully veganskin
Illamasquanot fully veganmakeup
Inectoveganbody hair
Inlight Beautynot fully veganskin body hair
Irene Forteveganskin body
Isle of Paradiseveganselftan
James Readnot fully veganselftan
Jane Scrivnernot fully veganskin
Josh Wood Colournot fully veganhair
Kimberly Sayerveganskin
Kinnveganbody home
Knight & Wilsonveganhair
La Belle Luneveganskin
Laboratory Perfumesnot fully veganperfume
Larry Kingnot fully veganhair
Laviishnot fully veganoral
Lee Staffordnot fully veganhair
Lihaveganskin body home
Lily Lolonot fully veganmakeup
Lisa Eldridgenot fully veganmakeup
Liz Earlenot fully veganskin body hair perfume
Lola's Apothecarynot fully veganbody home
London Copyrightnot fully veganmakeup
Lottie Londonnot fully veganmakeup
Lushnot fully veganskin body hair perfume
Made by Coopersveganskin home
ManCavenot fully veganskin body hair
Margaret Dabbsnot fully veganbody
Mark Hillnot fully veganhair
men-ünot fully veganskin body hair
Milly’s Canine Carenot fully veganpets
Molton Brownnot fully veganbody hair perfume
MUA Make Up Academyveganmakeup
Mutts & Houndsnot fully veganpets
Nails Inc.not fully vegannails
Naissancenot fully veganskin
Nanshyveganbeauty tools
Neal's Yard Remediesnot fully veganskin body hair baby
NEOMnot fully veganskin body home
NINI Organicsveganskin
NIP + FABnot fully veganskin body
No7not fully veganskin body makeup beauty tools
Noble Islenot fully veganbody
Nourish Londonveganskin
Odyliquenot fully veganskin body hair baby
Organic Shopnot fully veganbody hair
OSKIAnot fully veganskin body
Paiveganskin body
Paw Naturelnot fully veganpets
Penhaligon’snot fully veganperfume
Percy & Reednot fully veganhair
PHB Ethical Beautyveganskin body hair baby
Phil Smithnot fully veganhair
Pixinot fully veganskin body makeup
Posh Bratsnot fully veganskin body hair
Prosody Londonveganperfume
PureChimpveganskin body
Quick Fix Facialsnot fully veganskin
Real Techniquesveganbeauty tools
Rennot fully veganskin body hair
Revolution Beautynot fully veganskin body hair makeup
Rodialnot fully veganskin makeup
Romilly Wildenot fully veganskin
Ruby Hammernot fully veganbeauty tools
Salcuraveganskin body
Salt Of The Earthveganbody
Sana Jardinveganperfume
Sanctuary Spanot fully veganskin body
Scent Republik CITIESveganperfume
Shay & Blueveganperfume
Sienna Xnot fully veganskin makeup selftan
Skin & Tonicnot fully veganskin
Skinny Tanveganskin body selftan
Sknfedveganskin body
Sleek MakeUPnot fully veganmakeup
Smart Skinveganskin
So Ecoveganbeauty tools
Soaper Duperveganbody
SOIGNÉ Botaniquevegannails
Soltannot fully vegansun
Spectrumveganbeauty tools
Stargazernot fully veganhair nails makeup
Stella McCartneyveganperfume
Super Facialistnot fully veganskin
Tamaar Skincarenot fully veganskin body
Tan-Luxenot fully veganselftan
Technic Cosmeticsnot fully veganskin makeup nails
Ted Bakernot fully veganmakeup
The Body Shopnot fully veganskin body hair makeup perfume
The Dog Doctorsnot fully veganpets
The Hero Projectveganskin
The Inkey Listnot fully veganskin hair
The Konjac Sponge Coveganbeauty tools
The Natural Barber Coveganhair
The Natural Deodorant Co.veganbody
The Organic Pharmacynot fully veganskin body baby
The Perfume Editveganperfume
The Salt Parlourveganbody
The Soap Co.not fully veganbody
The White Companynot fully veganskin body home
This Worksnot fully veganskin
Tisserand Aromatherapynot fully veganskin body
Tom Daxonnot fully veganperfume
Trinny Londonnot fully veganmakeup
Umberto Gianniniveganhair
Urban Vedaveganskin body
Vanderohenot fully veganskin
Vernon Françoisnot fully veganhair
Victoria Beckham Beautynot fully veganmakeup
Votaryveganskin body
Walden Perfumesveganperfume
We Are Paradoxxveganhair
Wild For Dogsveganpets
WildWashnot fully veganpets
Willowberrynot fully veganskin
Wunderbrownot fully veganmakeup
Yardley Londonnot fully veganperfume
ZENiiveganskin makeup

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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