Bliss is cruelty free but not 100% vegan

Bliss pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Bliss recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Bliss is cruelty free and stands against animal testing. Furthermore, Bliss does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

All products are PETA-certified, cruelty-free and blissfully-free from parabens, phthalates, SLS, SLES and other bad stuff you don’t want on your skin or body.


Bliss is an American mid-range skin and body care brand.

Parent company

L Catterton completed the acquisition of Bliss in 2015. Despite the acquisition, Bliss remains cruelty free.


  • PETA awarded Bliss with the Beauty Without Bunnies certification

Vegan status

Not all Bliss products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Biss products at select retailers and brand’s official website.

If you like Bliss, you may also like to check Balance Me

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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