BeYu is cruelty free but not 100% vegan

BeYu pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst BeYu recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. BeYu is cruelty free and stands against animal testing. Furthermore, BeYu does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are BeYu products tested using animals?

A: No, of course not. All BeYu cosmetic products adhere to the string regulations of the European Cosmetics Regulations which means that no animal testing may be conducted.


BeYu is a German entry-level makeup brand.

Parent company

ARTDECO cosmetic group is behind BeYu.


Currently BeYu is not certified by any major animal rights organisation.

Vegan status

Not all BeYu products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find BeYu products at select retailers and brand’s official website.

If you like BeYu, you may also like to check BH Cosmetics

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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