BBB London is cruelty free but not 100% vegan

BBB London pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst BBB London recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. BBB London is cruelty free and stands against animal testing. Furthermore, BBB London does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Does BBB London test on animals?

A: We do not test our products on animals and we will continue to hold true to this principle. Our products are also not retailed in any country that requires animal testing.


BBB London is a British mid-range makeup brand.

Parent company

BBB London is an independent company.


Currently BBB London is not certified by any major animal rights organisation.

Vegan status

Not all BBB London products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find BBB London products at Amazon UK and brand’s official website.

If you like BBB London, you may also like to check WUNDERBROW

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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