B. by Superdrug is cruelty free and 100% vegan
B. by Superdrug pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst B. by Superdrug recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. B. by Superdrug is cruelty free and stands against animal testing. Furthermore, B. by Superdrug does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
In 2013, Superdrug launched B. Cosmetics – our completely vegan and cruelty free range of beauty and skincare products and we’ve not stopped there.
With the ‘leaping bunny’ logo clearly displayed on the packaging, you can be reassured that the product you’re purchasing is cruelty free, thanks to their official seals of approval.superdrug.com/brandshop/B
B. by Superdrug is a British entry-level skin care and makeup brand.
A.S. Watson Group completed the acquisition of Superdrug in 2002. Despite the acquisition, Superdrug remains cruelty free.
- Cruelty Free International awarded B. by Superdrug with the Leaping Bunny certification
All B. by Superdrug products are suitable for vegans.
With the Vegan logo clearly displayed on the packaging, you can be reassured that the product you’re purchasing is 100% vegan.superdrug.com/brandshop/B
Stockists in the UK
You can find B. by Superdrug products exclusively at Superdrug.
- B. Restored Day Cream
- B. Pure Micellar Water