Avène is NOT cruelty free or vegan
Avène falsely pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Avène does export its products to mainland China and other countries, where animal testing is required by law. Therefore Avène is not cruelty free and doesn’t stand against animal testing.
Q: DO YOU TEST YOUR PRODUCTS ON ANIMALS?
A: We aim to be pioneers in the process and terminated all animal testing several years ago. To evaluate the safety or our cosmetics during their development, we have implemented an alternative program:
Development of alternative tests on cell cultures in our skin culture laboratory-created more than twenty years ago
Extensive dermatological testing on voluntary human subjects
In addition, we participate financially in European research programs working to develop alternative methods to animal experimentation. These are conducted jointly by the European Commission and the cosmetics industry, through Cosmetics Europe, the European organisation of cosmetics professionals to which we belong.
However, we do market our products in China. Here tests are imposed by local regulations and performed by private laboratories accredited by the Chinese authorities. Some of these tests are performed on animals. Eau Thermale Avène Laboratories actively support actions taken by Cosmetics Europe to persuade Chinese authorities to suspend these tests on animals and to use alternative methods available. We believe that by working with the Chinese authorities we will be more likely to succeed in this objective, and we will continue to actively pressurise them until there is a resolution.avene.co.uk
Pierre Fabre Laboratories completed the acquisition of Avene in 1975.