Aveda is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Aveda has joined PETA’s Global Beauty Without Bunnies Programme; therefore, in 2022, Aveda should be rightfully considered cruelty free.
- Headquarters: Blaine, Minnesota, US
- Parent company: Estee Lauder
- Products: skincare, bath & body care products, hair care products
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”aveda.com
Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.