Aveda is cruelty free but not 100% vegan

Aveda pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Aveda recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Aveda is cruelty free and stands against animal testing. Furthermore, Aveda does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Do you perform testing on animals?

A: No. All Aveda products are people-tested. We use state-of-the-art testing methods to ensure the safety and efficacy of our products. All of our ingredients and formulations are tested in vitro and on human volunteers. We do not test our products on animals, nor do we ask others to conduct animal testing on our behalf.



Aveda is an American mid-range skin, body, hair care and makeup brand.

Parent company

Estée Lauder Companies Inc. completed the acquisition of Aveda in 1997. Estée Lauder Companies Inc. is not cruelty free, the company supports animal testing and heavily present on the Chinese beauty market. Despite Estée Lauder Companies Inc.’s ownership Aveda remains cruelty free.


  • PETA awarded Aveda with the Beauty Without Bunnies certification

Vegan status

Not all Aveda products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Aveda products at Amazon UK and brand’s official website.

If you like Aveda, you may also like to check Avalon Organics

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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