Aurelia London is cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Aurelia London has joined the Leaping Bunny Programme via Cruelty Free International and PETA’s Global Beauty Without Bunnies Programme; therefore, in 2022, Aurelia London should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Aurelia London
  • Headquarters: London, UK
  • Parent company: privately held
  • Products: skincare, bath & body care products
Aurelia London:

We are a Cruelty-Free International certified company supporting the end to animal testing in cosmetics.

This accreditation required total transparency by Aurelia Probiotic Skincare, enabling Cruelty-Free International to independently audit us throughout our supply chains, ensuring that we adhere to its animal testing policy and the Standard’s strict criteria.

aurelialondon.com
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Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.

In 2022, Aurelia London cruelty free status is verified by Leaping Bunny and PETA; therefore, Aurelia London should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.


Cruelty Free UK – rethinking the value of cruelty free.