Aura Cacia is cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Aura Cacia has joined PETA’s Global Beauty Without Bunnies Programme; therefore, in 2022, Aura Cacia should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Aura Cacia
  • Headquarters: Urbana, Iowa, US
  • Parent company: Frontier Co-op
  • Products: bath & body care products
Aura Cacia:

Q: What is your policy on animal testing?

A: None of our products are tested on animals.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.

In 2022, Aura Cacia cruelty free status is verified by PETA; therefore, Aura Cacia should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.

Cruelty Free UK – rethinking the value of cruelty free.