Attitude is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Attitude has joined PETA’s Global Beauty Without Bunnies Programme (Vegan Designation); therefore, in 2022, Attitude should be rightfully considered cruelty free and vegan.
- Headquarters: Montréal, Canada
- Parent company: privately held
- Products: bath & body care products, hair care products
We do not perform or instruct to perform tests on animals, either for finished products or ingredients, and do not tolerate animal cruelty.attitudeliving.com
Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.