Attitude is cruelty free and 100% vegan

Attitude pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Attitude recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Attitude is cruelty free and stands against animal testing. Furthermore, Attitude does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

The rabbit logo on all of ATTITUDE’s personal care and household products proves that they’re cruelty-free and vegan. We believe pampering ourselves should never mean punishing another living being. The PETA Beauty Without Bunnies certification shows that our products were not tested on animals and that they’re free from animal-based ingredients.


Attitude is a Canadian entry-level body, hair, baby and home care brand.

Parent company

Bio Spectra is behind Attitude.


  • PETA awarded Attitude with the Beauty Without Bunnies certification

Vegan status

All Attitude products are suitable for vegans.

Stockists in the UK

You can find Attitude products at Amazon UK and brand’s official website.

If you like Attitude, you may also like to check Kinn

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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