Āthr Beauty is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Āthr Beauty has joined the Leaping Bunny Programme via the Coalition for Consumer Information on Cosmetics (CCIC) and PETA’s Global Beauty Without Bunnies Programme (Vegan Designation); therefore, in 2022, Āthr Beauty should be rightfully considered cruelty free and vegan.
About Āthr Beauty
- Headquarters: San Francisco, California, US
- Parent company: privately held
- Products: makeup
Yes, all of our products are and will always be vegan and cruelty-freeathrbeauty.com
Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.