As I Am is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. As I Am has joined PETA cruelty free certification programme; therefore, in 2022, As I Am should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About As I Am
  • Headquarters: United States
  • Parent company: privately held
  • Products: hair care
  • Website: asiamnaturally.com

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, As I Am cruelty free status is verified by PETA; therefore, As I Am should be regarded as cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.