As I am is cruelty free but not 100% vegan
As I am pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst As I am recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. As I am is cruelty free and stands against animal testing. Furthermore, As I am does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
As I Am has always been cruelty free. In 2018, we finally made it official with PETA! Enjoy our selection of over 60 products that are all 100% cruelty free.asiamnaturally.com
As I am is an American entry-level hair care brand.
As I am is an independent company.
PETA awarded As I am with the Beauty Without Bunnies certification
Not all As I am products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
We work hard to make sure all of our products are cruelty free, sustainably made and ethically sourced. Some of our products may contain animal-derived ingredients like milk and honey.asiamnaturally.com
Stockists in the UK
You can find As I am products at Amazon UK and brand’s official website.