As I am is cruelty free but not 100% vegan

As I am pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst As I am recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. As I am is cruelty free and stands against animal testing. Furthermore, As I am does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

As I Am has always been cruelty free. In 2018, we finally made it official with PETA! Enjoy our selection of over 60 products that are all 100% cruelty free.


As I am is an American entry-level hair care brand.

Parent company

As I am is an independent company.


  • PETA awarded As I am with the Beauty Without Bunnies certification

Vegan status

Not all As I am products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Vegan statement

We work hard to make sure all of our products are cruelty free, sustainably made and ethically sourced. Some of our products may contain animal-derived ingredients like milk and honey.

Stockists in the UK

You can find As I am products at Amazon UK and brand’s official website.

If you like As I am, you may also like to check Bomba Curls

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
%d bloggers like this: