Ardell is cruelty free but not 100% vegan

Ardell pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Ardell recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Ardell is cruelty free and stands against animal testing. Furthermore, Ardell does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: What are your animal testing policies?

A: Lashes and make-up are not tested on animals


Ardell is an American entry-level makeup brand.

Parent company

Ardell is an independent company.


  • PETA awarded Ardell with the Beauty Without Bunnies certification
  • Cruelty Free International awarded Ardell with the Leaping Bunny certification

Vegan status

Not all Ardell products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Ardell products at Amazon UK and brand’s official website.

If you like Ardell, you may also like to check NYX

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.