Amly is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. Amly has joined PETA cruelty free certification programme; therefore, in 2022, Amly should be rightfully considered cruelty free.
- Headquarters: United Kingdom
- Parent company: privately held
- Products: skincare
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Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.